About Eve Blackall

Channel 10’s The Project call on her when they need someone who speaks accounting in language understood by us ‘normal’ business people and because her analogies include “buying a Maserati from your next door neighbour for a really good deal”! Eve is passionate about bringing profit accounting to SMEs. Currently operating her own highly lucrative practice, and previously being Group Financial Controller for various top 100 ASX listed firms, Eve is the author of ‘Profit-ology’ the ultimate guide to deciphering your P&L so you can give your own business a profit-making make-over.