About Eve Blackall

Channel 10’s The Project call on her when they need someone who speaks accounting in language understood by us ‘normal’ business people and because her analogies include “buying a Maserati from your next door neighbour for a really good deal”! Eve is passionate about bringing profit accounting to SMEs. Currently operating her own highly lucrative practice, and previously being Group Financial Controller for various top 100 ASX listed firms, Eve is the author of ‘Profit-ology’ the ultimate guide to deciphering your P&L so you can give your own business a profit-making make-over.

KPIs are only Indicators not Solutions


One Key thing to remember about KPIs: KPIs are only INDICATORS not SOLUTIONS KPIs are Key Performance Indicators; not the ultimate panacea of business management I often hear people saying "once we get our data warehouse, and report on KPIs, [...]

When did you last go Horizontal, or Lateral for that matter


Lateral Thinking, Horizontal Research? Proven Ways to drive Innovation Is hierarchical thinking stifling invention? Frequently, I find myself working with clients after they have just completed a review with one or another of the high-profile consulting firms. These clients come [...]