About Eve Blackall

Channel 10’s The Project call on her when they need someone who speaks accounting in language understood by us ‘normal’ business people and because her analogies include “buying a Maserati from your next door neighbour for a really good deal”! Eve is passionate about bringing profit accounting to SMEs.

Currently operating her own highly lucrative practice, and previously being Group Financial Controller for various top 100 ASX listed firms, Eve is the author of ‘Profit-ology’ the ultimate guide to deciphering your P&L so you can give your own business a profit-making make-over.

Pricing – the Holy Grail of Maximising Profits

2016-12-20T13:08:40+00:00

Pricing - the Holy Grail of Maximising Profits Great Pricing = Knowing Markets and Costs = Maximising Profits Setting the perfect price may seem like a dark art, but with a bit of research, and the know-how outlined below, [...]

Pricing – the Holy Grail of Maximising Profits 2016-12-20T13:08:40+00:00

Avoid Debits and Credits – what they are and how to avoid them!

2016-12-20T13:08:50+00:00

Don't Let Accounting Geek-Speak Freak you out.... These easy tricks will make you a business wiz AND help you avoid techy stuff! Firstly, stop worrying about how complex accounting seems, lots of terms; cut through financial jargon...Take a different approach. [...]

Avoid Debits and Credits – what they are and how to avoid them! 2016-12-20T13:08:50+00:00

11 Dumb Financial Mistakes of Business Owners

2016-12-20T13:08:50+00:00

Assumptions, Lack of Knowledge and Hubris - Don't you get caught! There are thousands of posts about clever successful business owners, but becoming successful takes practice, and often leads to blunders along the way. These are some very common Dumb [...]

11 Dumb Financial Mistakes of Business Owners 2016-12-20T13:08:50+00:00

Designing Perfect Reports – “F” Your Reports

2016-12-20T13:08:50+00:00

Make every report perfect with these 4 "F" Factors Are your reports: * Lengthy? * Badly Laid Out? * Hard to Interpret? * Difficult to compare or see changes over time? * Ugly? Do they deserve a big F for [...]

Designing Perfect Reports – “F” Your Reports 2016-12-20T13:08:50+00:00

Measuring your Business made really easy – no geek-speak

2016-12-20T13:08:51+00:00

Measuring in business helps you manage more profitably Unfortunately, measuring usually means numbers and numbers often makes people run away in fear - here are some great tips to make measuring really easy, without the geek-speak, (or the fright)!   [...]

Measuring your Business made really easy – no geek-speak 2016-12-20T13:08:51+00:00