About Eve Blackall

Channel 10’s The Project call on her when they need someone who speaks accounting in language understood by us ‘normal’ business people and because her analogies include “buying a Maserati from your next door neighbour for a really good deal”! Eve is passionate about bringing profit accounting to SMEs. Currently operating her own highly lucrative practice, and previously being Group Financial Controller for various top 100 ASX listed firms, Eve is the author of ‘Profit-ology’ the ultimate guide to deciphering your P&L so you can give your own business a profit-making make-over.

Avoid Debits and Credits – what they are and how to avoid them!


Don't Let Accounting Geek-Speak Freak you out.... These easy tricks will make you a business wiz AND help you avoid techy stuff! Firstly, stop worrying about how complex accounting seems, lots of terms; cut through financial jargon...Take a different approach. [...]

Measuring your Business made really easy – no geek-speak


Measuring in business helps you manage more profitably Unfortunately, measuring usually means numbers and numbers often makes people run away in fear - here are some great tips to make measuring really easy, without the geek-speak, (or the fright)!   [...]